Welcome to Lily Jade. And for the new mommies, welcome to motherhood! In 2005 when I first found out that I was expecting my oldest daughter, Caroline, I immediately began searching for the very best products for my baby… and for me! Particularly a new bag. I’ve always loved handbags. They’ve been a favorite accessory, a statement piece.
Naturally, I knew motherhood would require a bag that fit my new role PERFECTLY. What began as an exciting hunt for the perfect diaper bag, quickly turned into wading through a sea of quilted cotton, busy prints, and noisy, crinkly, wipeable fabrics. And, the pockets on these bags were either too big or too little and they all just made the bag scream diaper bag.
As a mommy, once the baby years were over I was left with a plethora of bags. Most of them never to be used again. The memories wrapped inside these bags make it hard to get rid of them. So from the start it was important to me that we create a designer baby bag line that would GROW with us in our journey of motherhood.
When I say we, I mean my husband Landon and myself. Landon’s business building experience coupled with my idea for the perfect designer diaper bag began the exciting birth of Lily Jade.
One of my favorite things about Lily Jade bags is that they each have a removable inner bag. I refer to this bag as the "Baby Bag". This "Baby Bag" is machine washable (gentle cycle) and contains pockets for both baby’s and mommy’s needs. The "Baby Bag" is designed to quickly snap out and be easily transferred to your pool, gym, travel bag, office bag, or another one of your totes. Also, making sure daddy or your child’s care provider quickly gets all of baby’s essentials organized in one place is elegantly simple.
Finally, when the baby bag is removed, your beautiful Lily Jade tote contains every feature needed for a handbag. Our aim is that you enjoy a functional organizer for motherhood that serves as a favorite accessory, a real statement piece on your journey as a dashing mommy.