Hi Friends!

Welcome to the most amazing community of women! I’m so glad you’re here. My name is Meggan Wood and I co-founded the brand Lily Jade along with my husband Landon Wood in October 2013. 

Becoming a mother in 2005, I began my quest to find an innovative, quality, backpack style diaper bag and quickly realized it didn’t exist. Organization and fashion were equally important, so as a solution, I carried my leather tote filled with a ziploc bag “organizational” system. My friends loved the ziploc concept, but Landon knew I was on to something bigger. When I was expecting my second daughter, Madeline, I kept saying “There has to be a better way.” I remember telling friends and family, “One day I’m designing a bag that does it all.” It wasn’t long after that when Landon and I were convinced: “We can do this.”

I had zero design background but I know what I like and I know a quality handbag when I see one. With some grit and tenacity and several revisions to my first design, we set out to change the diaper bag landscape forever. Lily Jade was the first to introduce the "diaper bag that doesn't look like a diaper bag" + convertible backpack. We also introduced the first removable and washable standalone diaper bag organizer paired with a luxurious leather tote.

When we started, I was a full time homeschooling mom by day, designer and brand builder by night. It has been an exciting journey and I am deeply thankful to be able to partner with my husband of almost 20 years. We are based in San Antonio,Texas with our girls, Caroline and Madeline, and we are honored to operate a family business together providing you the very best. 

Speaking of the “very best,” we knew early on that we wanted to provide the best designs without sacrificing quality.  When we began meeting with factories and leather sources we would be asked, “What is your number one must have?” Knowing that I was designing a product to serve women in one of the most exhausting and rewarding careers, I required the highest quality of all aspects of our bag from our hardware, to the lining, the leather options, and even the real gemstones in our handcrafted tassel beads. I knew that it needed to last beyond the baby years. 

Lily Jade believes in elevating the life-giving, more-challenging-than-you-ever-imagined, glory-filled role of motherhood. The journey to becoming a mom looks different for everyone.

My mom first became a mother through adopting my two older sisters and I was the “big surprise.” Observing firsthand the gift of adoption in my own family, I have always wanted to champion this journey for others. It’s now something that we at Lily Jade are passionate about. Since 2014 we have hosted our “Adoptive Mommy Monday Giveaway.”  The first Monday of every month we feature an Adoptive Mommy by telling her story, sharing images, and gifting her a bag. This is a highlight for our entire community and we can’t wait to share more stories here.

We are thankful you are here! I am a gal who needs Jesus, sunshine, and a great bra and I can’t wait to get to know you. This little blog space is a place where you can find helpful suggestions, guidance, and encouragement as we lean into our journeys together.  

Big hugs from Texas,


June 30, 2020 — Meggan Wood